reader survey results

September 23, 2014

It took me awhile, but I was finally able to sit down and sort through the answers to my first ever reader survey. Today I want to share the results with you, what I’ve learned, and how it will affect my blogging in the future.

First of all, I want to sincerely thank those of you who took the time to do this for me. I think the main thing I took away from the whole thing is that although I may have a small-ish number of readers, you are loyal and awesome and constructive and sweet. Many of you took the time to leave me encouragement and there wasn’t a single harsh or rude word written. Yay!

kapachino reader survey 1

So, duh – we are mostly women around here! I am actually pretty sure that the only men who read my blog are my dad and my brother-in-law. Maaaybe my brothers every once in awhile and my husband even more rarely than that. :) Almost all of you are within the ages of 26-44 which makes sense because I fall in the middle at 32.

kapachino reader survey 2

Most of you are married with 1-2 kids, but a good chunk aren’t parents yet. Hopefully there is enough non-kiddo stuff around here to keep you interested!

kapachino reader survey

I’m not surprised to see Texas represented so heavily in my readers, because I have a lot of offline friends that read. And I was happy to see readers from all over the nation and some other countries represented as well! So fun.

kapachino reader survey 3

Most of you identify as Christian, as I do. Lately I have felt pulled to write more about my faith and I hope, for those of you who don’t share it, that you will enjoy getting to know this side of me and that something may resonate with you.

Now let’s talk blogging!

kapachino reader survey 5

Almost half of you are bloggers yourself, and most of you discovered my site through a link from another blogger. Thanks bloggers! You’re awesome. Most of you use a feed reader, but a lot of you just come straight to the site.

I was happily surprised at how often you all visit! I post six times per week now, and many of you read each post or at least visit at least a few times a week. That’s so nice to see. I consider reading even once a week to be often, with all that is going on in our busy lives!

kapachino reader survey 4

Okay, so this was the part that was most interesting to me. I asked you to choose your one favorite type of post, and by far the most common answer was family & motherhood. I don’t know why I was so surprised by this; I guess I thought that no one cared that much about our family life or that those kinds of posts are boring for people who aren’t me. But now that I think about it, that is our biggest shared experience and I do love reading about other people’s daily lives. So I will definitely continue writing about mine!

Goal setting was another popular choice (yay! I love goals and goal-oriented projects), as was reflection & inspiration. I’ve been making an effort to do more “real” writing here so I’m glad you like reading that kind of thing.

kapachino reader survey

And finally, these are the other types of posts you enjoy. Project Life updates are the least popular, which I understand. My spreads have all been very similar recently. Since some of you like them, I plan to continue posting them for now, but I’m going to rethink my process going forward next year (maybe monthly updates?).

The two other categories that stood out to me were Things I Love and Books & Reading. These were highly rated, but I haven’t been posting about them very often! I’m excited to throw more posts into the mix about this stuff.

That’s the data, but y’all also left me some super sweet comments. The most common sentiments were that you love the variety of post types, and you appreciate me being authentic. Every time I read a comment saying those things it warmed my heart because I love posting all different types of things (and those are my favorite types of blogs to read, too) and it’s very important to me to be able to share my real self here. I’m a very open person and I love finding points of connection with other women. I believe we should celebrate each other’s successes and help bear burdens. I’ve made real, true friends through this space and so it’s more than just a hobby I love or something that can make me a few bucks every now and then.

Anyway, I’m the kind of person that is constantly re-evaluating and tweaking things, and I’m always trying to make my blog better. Again, thank you so much for your input; this has been incredibly helpful to me as I plan the future of my blog!

Posted in: blog

Comments on reader survey results

  1. 1

    From Nora:

    Thanks for sharing the stats with us; I love looking at these kinds of things!

  2. 2

    From Scott:

    Proud to be a 4%-er!

  3. 3

    From Stephany:

    So fun – thanks for sharing! I did a reader survey for my blog a couple years ago and it was SO interesting to see the results. I did get one mean comment that bummed me out – but the rest were super nice! Bloggers are good people. :)

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